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Radio Viseu Cidade Viriato

terça-feira, 20 de janeiro de 2009

'Dream job' chiefs admit tattoo ad was phony

diver on coral reef

A tourism department today admitted faking a video of a "dream job applicant" getting a tattoo to express her love for the Great Barrier Reef.

Thousands of people have submitted video applications for a AU$150,000 contract to relax on Hamilton Island for six months while writing a blog to promote the Australian island.

Among the most popular video entries was footage of an Australian woman walking into a tattoo parlour and walking out with an apparent tattoo on her arm that read: "I ¢¾ islands of the Great Barrier Reef".

But Tourism Queensland's chief executive Anthony Hayes today confessed the video - and another showing a woman singing a song - were both the work of a Brisbane advertising agency that created the job campaign.

The videos - shown on the job advert's website - were intended to serve as guides for prospective applicants and have now been removed, Hayes said.

He added: "We messed up. We should have had the word 'sample' on the videos."

More than 1.8 million visitors have clicked on the job's website since it was launched last week, and the department has received 6,600 applications, Hayes said.

The job is part of a AU$1.7million ($1.1 million) campaign to publicize the charms of north-eastern Queensland state.

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