Upside Down Dogs offers a range of topsy-turvy canines, all photographed the wrong way up.
The site was set up by Graham Blache, a 24-year-old web developer from San Franciso.
He was inspired after taking some photos of his one-year-old English bulldog, Wallace, who is inclined to recline on his back.
'As an English bulldog he is blessed with excessive jowls and we always found his droopiness quite hil- arious when inverted,' explained Mr Blache.
'I had some great upside-down shots of him sitting around and one day the idea popped into my head on a whim.
'The site launched on October 14 about 20 minutes after I came up with the idea.'
Even in an era of animal website saturation, Upside Down Dogs has done remarkably well, attracting 500,000 hits from users all over the world.
The puppy photos just keep coming in.
'I have received hundreds of pictures so far and most of them are hilarious,' said Mr Blache. 'It's great because it's pretty easy to take your own and dog owners love to photograph their pets.'
He also summed up the magic formula for the perfect picture – 'Any drooped-faced upside-down dog with excess face meat.'
He added: 'It seems that droopy and traditionally “ugly” dogs tend to make the best upside-down dogs.
'They say people tend to look like their dogs so maybe I shouldn't be so vocal about this as I think my dog makes a great upside-down dog.'
He described Wallace as 'a smelly, hilarious lummox of an English bulldog'.
See pictures of all the dogs on http://upsidedowndogs.com
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