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Radio Viseu Cidade Viriato

sábado, 13 de dezembro de 2008

Tiger, Roger and Thierry in worst ad

What do Tiger Woods, Thierry Henry and Roger Federer have in common? (Apart from winning millions in prize money, that is).

Well, they've picked up the gong for starring in the worst celebrity advert of the year.

Advertising experts described them as 'three black-suited giggling idiots' for their corny Gillette razor commercial.



It cost millions to make but tops the list of Top 10 TV turkeys compiled by industry 'bible' Campaign. 'It deserves to be mocked the most,' said the magazine.


Close behind was the commercial for Country Life butter starring a tweed-wearing John Lydon, aka Johnny Rotten from The Sex Pistols.


Campaign said: 'It's just so sad to see someone who was a trailblazer in an anti-establishment movement on his knees for the corporate dollar.' Gong for best celebrity advert went to Nike, with its footballer in a park who ends up playing for Arsenal against Manchester United.


It features Ronaldo who scores a goal then faces the camera to blow a sarcastic kiss at the 'hero'. Campaign said: 'Ronaldo blowing a kiss may make you want to rip his face off – but it shows Nike's true understanding of a football fan.'







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