Amateur photographer Jon Cartwright has become a global phenomenon after a self-portrait he posted on the web inspired France's answer to Banksy.
Before he could say 'internet stardom', the 33-year-old's picture appeared on the streets of New York, London, Paris and Sao Paulo.
'I'd be lying if I pretended I didn't get a big kick out of it,' said Mr Cartwright, a web manager from Southwark, south-east London.
'His work is incredible. It's quite nice to be involved.'
His rise to fame began in February when he posted on website Flickr a photo he took of himself smoking a cigarette.
He then received a message from a Paris-based artist who calls himself C215.
'This is a great picture of you. I will provide you soon or later a surprise,' he wrote cryptically.
Mr Cartwright soon found his face appearing all over the world, his photo forming the base for a stencil.
'A picture I took as a lighting experiment more than anything else has taken on a life of its own,' he said.
Despite the partnership, the budding male model has never met C215, whose real name is Christian Guemy.
The best they have done is exchange e-mails in a bizarre cross-Channel relationship.
'It shows how the internet allows people to collaborate in strange ways,' added Mr Cartwright.
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